Top 5
Financial Advisor Firms
in The United States

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IN THE PRESS:

Finding the top financial advisor in the United States means choosing between thousands of options. Whether you're looking for help with retirement, wealth management or tax planning, the U.S. is home to thousands of advisors that can meet your specific needs. Based on the methodology outlined below, SmartAsset identified these financial advisor firms as among the top 5 financial advisor firms in the U.S.

Rank	FINANCIAL ADVISOR	ASSETS MANAGED
1		$714,587,898,072
2		$173,418,270,044
3		$46,803,858,104
4		$94,617,046,882
5		$19,851,537,239

Methodology

To find the top financial advisors in the U.S., we first identified all firms registered with the SEC in the country. Next, we filtered out firms that don't offer financial planning services, those that don't primarily serve individual clients, and those that have disclosures on their record. The qualifying firms were then ranked according to the following criteria:

AUM: Firms with more total assets under management are ranked higher.
Individual Client Count: Firms that serve more individual clients (as opposed to institutional clients) are ranked higher.
Clients Per Advisor: Firms with a lower ratio of clients per financial advisor are ranked higher.
Years In Business: Firms that have been in business longer are ranked higher.
Fee Structure: Firms with a fee-only (as opposed to fee-based) compensation structure are ranked higher.

These stats are updated annually and accurate as of May 25, 2023. This list may include firms that have a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. Such relationships have no impact on our rankings, and firms are included and ranked based strictly on the above criteria. SmartAsset is not a client of the aforementioned firms. SmartAsset did not receive compensation for including any of the firms on the aforementioned list.

Why Work With an Advisor?

We believe it’s more important now than ever to review your retirement plan with a fiduciary financial advisor. Here’s why: The pandemic has shown us just how quickly decades of planning, investing and saving can be completely upended. This could mean your current financial plan might leave you without enough money to last your retirement.

Additionally, emotionally-charged decisions to sell off large quantities of stocks or other investments now lock in your losses, removing any chance for future growth. Research suggests people who work with a financial advisor feel more at ease about their finances and could end up with about 15% more money to spend in retirement.¹

Consider this example: A recent Vanguard study found that, on average, a hypothetical $500K investment would grow to over $3.4 million under the care of an advisor over 25 years, whereas the expected value from self-management would be $1.69 million, or 50% less. In other words, an advisor-managed portfolio would average 8% annualized growth over a 25-year period, compared to 5% from a self-managed portfolio.²

A 2020 Northwestern Mutual study found that 71% of U.S. adults admit their financial planning needs improvement. However, only 29% of Americans work with a financial advisor.³

Assuming 5% annualized growth of $500k portfolio vs 8% annualized growth of advisor managed portfolio over 25 years.

The hypothetical study discussed above assumes a 5% net return and a 3% net annual value add for professional financial advice to performance based on the Vanguard Whitepaper “Putting a Value on your Value, Quantifying Vanguard Advisor’s Alpha”. Please carefully review the methodologies employed in the Vanguard Whitepaper. To receive a copy of the whitepaper, please contact compliance@smartasset.com. The value of professional investment advice is only an illustrative estimate and varies with each unique client’s individual circumstances and portfolio composition. Carefully consider your investment objectives, risk factors, and perform your own due diligence before choosing an investment adviser.

Smart Financial Tools

Find Qualified Financial Advisors That Serve Your Area

Our above list may have kickstarted your financial journey, but you can take it to the next level using SmartAsset’s free financial advisor matching tool. While the methodology is different and you may not be matched with one of the firms mentioned above, our exclusive tool will match you with qualified fiduciary advisors, obligated to work in your best financial interest.

By clicking your state below and completing our questionnaire, we'll match you with up to 3 fiduciary financial advisors. From there, you can compare their personalities and investment strategies to decide which advisor will most help you achieve your financial goals.

Legally Committed to Your Financial Success

SmartAsset has matched thousands of people with financial advisors. Advisors are rigorously screened through our proprietary due diligence process. We only match with fiduciaries, so all of your financial advisor matches are legally committed to acting in your best interest.

The SmartAsset Guarantee

SmartAsset's advisor matching service is at no cost to you and there is no obligation to work with any of your advisors matches. You're in control. We are paid by our large network of fiduciary advisors to connect them with potential clients that may be a good fit.

The criteria for the matching tool differs from the methodology for the list above and you may not be matched with the advisor firms mentioned in this article.