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With over 110 million Americans over age 50, it’s no wonder this Princeton alum’s $1 billion startup is helping people plan for a comfortable retirement.

Helping people make smart financial decisions
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Are you aware that you could boost your retirement outlook by using this new startup's no-cost service?

SmartAsset’s free, five-minute tool makes it easy to find qualified financial advisors who serve your area. Our exclusive tool matches you with up to three fiduciary financial advisors who have passed a rigorous vetting process.

Unlike broker-dealers, stockbrokers and insurance agents, fiduciary advisors are legally bound to work in your best financial interest. Fiduciary financial advisors must avoid conflicts of interest and disclose any potential conflicts of interest to clients.

Advisors are rigorously screened through our proprietary due diligence process.

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Why Meet With a Financial Advisor?

We feel that it’s more important now than ever to review your retirement plan with a fiduciary financial advisor. Here’s why: Economic growth won't approach "normal" until as late as 2025, according to Bank of America’s Chief Investment Office. This could mean your current financial plan might leave you without enough money to last your retirement.

Additionally, emotionally-charged decisions to sell off large quantities of stocks or other investments now lock in your losses, removing any chance for future growth. Research suggests people who work with a financial advisor feel more at ease about their finances and could end up with about 15% more money to spend in retirement.1

Consider this example: A recent Vanguard study found that, on average, a hypothetical $500K investment would grow to over $3.4 million under the care of an advisor over 25 years, whereas the expected value from self-management would be $1.69 million, or 50% less. In other words, an advisor-managed portfolio would average 8% annualized growth over a 25-year period, compared to 5% from a self-managed portfolio.2

A 2020 Northwestern Mutual study found that 71% of U.S. adults admit their financial planning needs improvement. However, only 29% of Americans work with a financial advisor.3

Before this groundbreaking, easy-to-use tool, there was no simple way to quickly compare financial advisors. Hundreds of thousands of smart investors and retirees have already used SmartAsset’s simple, no-cost service to compare their financial advisor matches.

Empowering people to make smart financial decisions.


Empowering people to make smart financial decisions.


SmartAsset works with a robust network of financial advisors all across the U.S., including individual advisors and large investment firms to cater to anyone's financial situation. CEO Michael Carvin says he expects the number of advisors to grow into the tens of thousands soon.

How to Compare Financial Advisors at No Cost to You

Chances are, there are several highly qualified financial advisors in your town. However, it can seem daunting to choose one. Our no-cost tool makes it easy to find a qualified advisor so you can make an informed decision and choose the right one for you. Now you can get matched with up to three fiduciary investment advisors who serve your area that are vetted and subject to our due diligence criteria. The entire matching process takes just a few minutes.

Click Your State to Get Matched With Financial Advisors Who Serve Your Area
After you choose your state and answer a few questions, you can compare up to three advisors that serve your area and decide which to work with.

SmartAsset Awards & Accolades

Best Wealth
Management Solution
Best Financial Planning
Technology Company - NY
Innovation Award
for Personal Finance